Product Configurator
MoreA configurator puts the product in the customer’s hands before it exists. Every change is rendered the moment it is made, at the quality you would expect from a still, not a stripped-back preview.
Every variant is wired to your pricing and stock, so the configuration a customer submits is always one you can actually build.
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Real-time materials
Colours, finishes and trims swap instantly, with no reload.
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In VR and AR
The space at 1:1, or the product in the customer’s own room.
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Hooks into your stack
The finished configuration goes straight to an order.
Lightverse
A real-time interior configurator built in Unreal Engine. Doors, tiling, flooring and layout change instantly, and the scene still looks like a finished visualization rather than a preview. Every variant is wired to a catalogue and a price list, so a customer sees what their configuration costs as they build it.
Then they put on a headset and stand in the flat at 1:1, with the real view out of the window and the real light. We delivered ten fully furnished apartments this way for a developer, in three weeks.
iShowroom
Our partner, building bespoke configurators and digital twins for automotive, machinery, high-end products and design. Customers assemble the product themselves, see live pricing and availability, and drop it into their own space in augmented reality.
Runs on PC, iOS, Android and in VR; a finished configuration comes out the other end as an enquiry and as sales documentation. Studio 301 provided the development capacity behind the platform.
